Whiskey Row

Whiskey Row is an American whiskey brand name associated with the heritage of Louisville, Kentucky, where “Whiskey Row” refers to the historic stretch of Main Street long tied to the whiskey trade. The name evokes that late 19th- and early 20th-century concentration of bourbon merchants, brokers, and rectifiers in the city’s commercial core.

Today, Whiskey Row is known as a modern brand that draws on Louisville bourbon history and imagery rather than as a historic standalone distillery. It is generally presented in connection with Kentucky straight bourbon whiskey and the broader revival of interest in Louisville’s bourbon past.