Mars, officially known as Hombo Shuzo Co., Ltd., was established in 1949 in Japan. The company initially focused on producing shochu and other spirits before venturing into the world of whisky. Mars Shinshu Distillery, located in the Japanese Alps, is one of the highest distilleries in Japan, providing a unique climate for whisky maturation. The distillery was temporarily closed in 1992 due to economic challenges but was reopened in 2011, marking a significant revival in its whisky production journey.
Mars is known for its innovative approach to whisky-making, combining traditional Japanese techniques with influences from Scottish distilling practices. The brand produces a variety of styles, including single malts and blended whiskies. Mars whiskies are often characterized by their delicate balance of flavors, influenced by the pristine water and unique climate of the Japanese Alps. The brand has gained international recognition for its quality and craftsmanship, making it a notable player in the global whisky market.