Old Potrero was established in 1993 in the United States, marking a significant moment in the American craft whiskey movement. The brand was created by Fritz Maytag, who is also known for his work with Anchor Brewing Company. Maytag's vision was to revive the traditional methods of whiskey production, particularly focusing on the styles that were prevalent in the 19th century. This historical approach has positioned Old Potrero as a unique player in the modern whiskey landscape.
Old Potrero is known for its meticulous craftsmanship and dedication to quality. The brand specializes in producing rye whiskey, a style that has deep roots in American history. One of their most notable products is the Old Potrero Straight Rye Whiskey, which is made from 100% rye malt and aged in new charred oak barrels. This commitment to traditional methods and high-quality ingredients has earned Old Potrero a dedicated following among whiskey enthusiasts. The brand continues to innovate while staying true to its historical roots, making it a standout in the American whiskey scene.