Ben Holladay Soft Red Wheat Rickhouse Proof is a wheated bourbon bottled at barrel strength, with the wheat in the mashbill used in place of rye. In broad terms, that style often gives bourbon a softer, rounder sweetness alongside classic notes of vanilla, caramel, and oak.
At 59.9% ABV, this is a full-strength whiskey that will likely feel richer and more intense than an everyday bourbon. For a novice drinker, expect a bold, sweet-oak profile and consider adding a little water to help open it up.