JYPSI is an American whiskey brand launched in the 2020s. It was introduced as a celebrity-backed label associated with country music artist Eric Church, with a focus on premium American whiskey releases.
Today, JYPSI is known for a small portfolio of American whiskey expressions presented as a modern lifestyle brand. Its public identity centers on branding, collaboration, and curated releases rather than on operating as a distillery in its own right.
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