That Boutique-y Rye Company is a rye whiskey brand created by Atom Brands, the independent drinks company behind several Boutique-y Spirits releases. It was developed as a counterpart to the group’s That Boutique-y Whisky Company, with a focus on rye from North America and other producing regions.
Today the brand is known for releasing rye whiskeys in small-batch and limited-edition form, presented with distinctive illustrated labels. Its range is aimed at showcasing different rye styles, producers, and countries through an independently curated bottling brand.
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