Building Yamazaki
Torii's store became the Kotobukiya company in 1921.1,2 He put his whole fortune into building Yamazaki on the outskirts of Kyoto, despite resistance from his family and colleagues.3,4,5 In 1924 he made Masataka Taketsuru, who had studied in Glasgow and worked in Scotch distilleries, factory director at Yamazaki, which was completed that November.7,8,9
The first whiskies
Kotobukiya's first whisky, Suntory Shirofuda (White Label), came out in 1929.4,8,10 Demand was poor, partly because it was too smoky for Japanese drinkers.4,8,10 Taketsuru left in 1934 and founded the company that became Nikka, in Yoichi, Hokkaido.7,9,10 Suntory Whisky Kakubin, named for its square bottle, followed in 1937.3,4,8 Its lighter style suited drinking with Japanese food and is now typical of Japanese whisky.3,4,8
Keizo Saji's Suntory
Torii's son Keizo Saji became president of Kotobukiya in 1961.5,11 In 1963 the company became Suntory, a name taken from its whisky that joins "sun" with "Tory", an English form of Torii's name.1,3,5 In 1972 Saji built Sungrain Chita Distillery, the forerunner of Chita Distillery, on the Chita Peninsula in Aichi Prefecture.4,12,13 It is a grain distillery, making the grain whisky that goes into blends such as Kakubin alongside whisky from Yamazaki and Hakushu.4,12,13 Hakushu Distillery followed in 1973, in the forest at the foot of Mt. Kaikomagatake in Japan's Southern Alps.3,4,5 In 1981 a second site, Hakushu East, opened near the first.10,14 With Japan newly affluent, Saji judged the time right, and in 1984 Suntory launched Yamazaki single malt, a malt whisky from one distillery.5,8 Hibiki followed in 1989 to mark the company's 90th anniversary.5
New leaders and a wider group
Shinichiro Torii became Suntory's third president in 1990.15 In 1994 Suntory bought Morrison Bowmore Distillers Ltd, which owns the Bowmore, Auchentoshan and Glen Garioch distilleries in Scotland.16,17 By July 1996 Suntory had put its 25 percent stake in The Macallan into HS Distillers, a joint venture that Highland Distillers controlled.18 Nobutada Saji succeeded his cousin Shinichiro Torii as Suntory's 4th president in 2001.6,19 In 2002 Shingo Torii, the founder's grandson, became Suntory's 3rd Master Blender, the lead blender of its whiskies.5,12 On 1 April 2009 Suntory became a holding company, Suntory Holdings Limited.1 That year Shinji Fukuyo became the fifth chief blender, the head of its blending team, after working at Hakushu Distillery and Morrison Bowmore in Scotland.13 After buying Beam Inc. in 2014, Suntory renamed it Beam Suntory, now called Suntory Global Spirits.1,4,6 On 1 October 2014 Takeshi Niinami became president, the first from outside the founding family.19,20 For its 100th anniversary of whisky making in 2023, Suntory planned to invest about 10 billion yen.4 It also planned to malt barley on a malting floor, a traditional method, at both Yamazaki and Hakushu.4 Nobuhiro Torii, the founder's great-grandson, became president in March 2025.1