Early years
Ben Ellefsen came up with it, and Emily Chappell has drawn its labels since it began.1,2 It first planned its range with no age statements, so drinkers would focus on flavour rather than age.7
Peated
That Boutique-y Whisky Company is an independent bottler that picks casks from Scotland and beyond rather than distilling, and began on 12 September 2012.1,2 It belongs to Atom Group, which Justin Petszaft bought back from AB InBev in 2024.3,4 In 2023 it launched a core range, after more than 10 years of only single cask, small batch, and limited bottlings.5,6