From aniseed aperitifs to whisky
In 1975 it bought S. Campbell & Son, a Glasgow blender that made Clan Campbell and had owned the Aberlour distillery since 1945.4,6,7 Pernod Ricard said its first purchases gave priority to whisky and to the United States, the world's biggest wine and spirits market.2,4,6 From 1978 Patrick Ricard, son of Paul Ricard, led the group as chairman and chief executive and began a drive to buy brands.2,3,8 In 1981 it bought the US firm Austin Nichols and its Wild Turkey bourbon, the group's first foothold in North America.2,4,9 In 1982 its Campbell business, which took the name Campbell Distillers in 1988, bought the Edradour distillery.7,10 In 1988 it bought Irish Distillers, owner of Jameson, Bushmills, Paddy and Powers, as a friendly buyer after a hostile takeover attempt by Grand Metropolitan, Allied-Lyons and Guinness.1,2,4 In 1989 it bought the GlenAllachie distillery from Invergordon Distillers and added it to Campbell Distillers.7
Sources disagree: the date. This page uses 1975.
Seagram and Allied Domecq
The 2001 deal doubled its size and brought 38% of Seagram's drinks business, including Chivas Brothers, its 13 Scotch malt distilleries and India's Royal Stag.1,3,4 In 2002 it sold Edradour to the Signatory Vintage Scotch Whisky Company.10 In 2004 Chivas Brothers sold the BenRiach distillery to a partnership that included master blender Billy Walker.11 The Allied Domecq deal closed on 26 July 2005, adding the Miltonduff distillery and J.P. Wiser's, and overlapping brands went to Fortune Brands and Diageo.1,4,5 In 2005 it also sold Bushmills to Diageo; The Irish Times said the sale took Diageo out of the race for Allied Domecq.4,12,13 Pernod Ricard said such sales helped it pay down the debt from its purchases faster.4,12,13 In December 2005 it agreed to sell The Glen Grant distillery, with the Old Smuggler and Braemar blends, to Campari, as the European Commission required after the Allied Domecq deal.14,15
Sales, new leaders and Dalmunach
In 2008 Chivas Brothers sold The GlenDronach, which it had taken over in 2006, to the BenRiach Distillery Company.11,16 In 2009 it sold the Wild Turkey distillery and brand to Campari, after borrowing heavily to buy the maker of Absolut vodka.9,17 Alexandre Ricard, made deputy chief executive in 2012 after Patrick Ricard's sudden death, became chairman and chief executive on 11 February 2015, when Pierre Pringuet retired.2,18 Also in 2015, Chivas Brothers opened the Dalmunach distillery, built for the Chivas Regal blends, on part of the old Imperial distillery site.19,20 In 2016 Irish Distillers sold the Paddy Irish whiskey brand to Sazerac, with Paddy still to be made at Midleton Distillery.12 On 12 July 2017 it agreed to sell the GlenAllachie distillery, with the White Heather and MacNair's blends, to Billy Walker, Graham Stevenson and Trisha Savage.21
Back into bourbon
In December 2016 it agreed to take a majority stake in Smooth Ambler, a West Virginia bourbon maker, in a deal expected to close in early 2017.1,22 In 2019 it bought Rabbit Hole, Firestone & Robertson Distilling Co., owner of TX Whiskey, and Castle Brands, owner of Jefferson's and the Irish whiskeys Clontarf and Knappogue Castle.1,23,24
Building in China, Scotland and Kentucky
On 16 November 2021 it unveiled The Chuan malt whisky distillery in Emeishan, China, where production had begun that August.25 Pernod Ricard called itself the first international drinks group with a fully working malt whisky distillery in China.25 On 29 April 2022 Chivas Brothers announced £88 million to expand Aberlour and Miltonduff, adding 14 million litres of alcohol a year to meet growing demand for Scotch.26 At Miltonduff this meant a new distillery beside the old one.26 On 20 June 2022 it agreed to sell the Tormore distillery and brand to Elixir Distillers, co-founded by Sukhinder and Rajbir Singh.27 In December 2022 it announced a $250 million distillery in Marion County, Kentucky, for Jefferson's Bourbon.3,23,28
Recent sales
In 2023 it agreed in principle to sell the Clan Campbell blend to Stock Spirits Group, which said on 5 September 2023 that it had completed the purchase.29,30 In July 2025 Irish Distillers sold Clontarf and Knappogue Castle to Cobblestone Brands, saying it would focus on its core Irish whiskeys.3,24 Tilaknagar Industries said on 1 December 2025 that it had completed its purchase of the Indian whisky Imperial Blue, agreed that July.3,31